We can undertake projects along the following 4 areas of Capability Development covered by CDG:
- Brand & Marketing Strategy Development
- Business Strategy Innovation
- Productivity Improvement
- Technology Innovation
1. Brand & Marketing Strategy Development
One of the top 3 problems which SME business owners in Singapore face is in terms of Marketing. An effective and well-executed marketing strategy that can help SMEs to define their market position, identify business priorities, and understand their target audience.
It provides clarity and strategic direction to their marketing efforts, including the crafting of marketing messages and budgets, and can result in better customer acquisition and retention rates.
We can assist you with:
- Conduct market research — to gain market and customer insights.
- Establish a Marketing roadmap — implement action plans to achieve marketing objectives
- Develop a marketing strategy — to identify market positioning, marketing objective, messages and direction of marketing efforts.
2. Business Strategy Innovation
SMEs can adopt various innovation methods and tools, such as Business Model Innovation, Google Design Sprint and Service Innovation, as part of their business plans to solve operational problems, develop new products, enter new markets, or even improve customer engagement.
We can assist you with:
- Internal Analysis — to understand your current business model better
- Insights Collection and Analysis — to understand the needs of your key stakeholders better
- Gap Analysis — to identify trends and opportunities in the market that your business can leverage on
- Ideation — to structurally develop new products, service concepts, business processes and business models for your company
3. Productivity Improvement
Due to manpower challenges faced by many SMEs today, redesigning of jobs and streamlining of workflow is more necessary than before. By applying the right technology to the problems, the problems can be easily solved with available technology out the market which you are unaware of.
We can assist you with:
- Workflow Redesign and Process Streamlining — to re-organise and simplify your business processes and resources systematically to improve productivity
- Resource Optimization — use data-driven practices to increase efficiency of manpower
- Housekeeping and Waste Management — to organise your workplace in a structured manner and ensure efficient and effective use of space and resources
- Productivity Diagnosis and Measurements to access your business’ productivity performance, identify key indicators and develop a measurement system to track and monitor your productivity
4. Technology Innovation
SMEs can strengthen their technology innovation capabilities to develop critical technology, products and services that enhance market competitiveness and profitability.
We can assist you with:
- Research & Development — to ensure technical feasibility and business viability of innovative ideas and concepts for new products
- Prototyping — to test the feasibility and functionality of new product offering
- New Process and Business Model Innovation including Offline-to-Online operations that integrate physical in-store experiences with e-commerce functions
- Process Automation — through platforms such as mobile apps and self-service kiosks to enhance service delivery
Frequently Asked Questions (FAQs)